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The Game Boy is an 8-bit handheld video game console developed and manufactured by Nintendo. It was released in Japan on April 21, 1989 (1989-04-21), in North America on July 31, 1989 (1989-07-31), and in Europe on September 28, 1990 (1990-09-28). In Southern Asia, it is known as the "Tata Game Boy." It is the first handheld console in the Game Boy line. It was created by Gunpei Yokoi (who created Kid Icarus) and Nintendo's Research and Development 1—the same staff who had designed the Game & Watch series, as well as several popular games, for the NES.